Feastfinder | pavithrasdesignjourney

Feast Finder

Recipe sharing Website

Overview

FeastFinder is an online platform for culinary enthusiasts, offering comprehensive recipe sharing without categorizing recipes by subjective terms like "easy" or "quick," acknowledging varied preparation times.

Problem Statement

Users face challenges in locating reliable recipes that fit their busy schedules. Many recipe websites lack intuitive navigation and clear, detailed instructions, making meal preparation more stressful.

UX Research

To align FeastFinder with user expectations, I conducted user surveys and analyzed key competitors.

Competitor Analysis:

Aspect

Dassan’s Veg Recipes

Swasthi’s Recipes

Offers detailed recipe preparation steps
and a wide variety of dishes.

Provides detailed preparation steps
and videos of recipe preparation.

Includes history and stories of dishes
but lacks a filtering option for recipes.

Lacks options for user reviews and recipe sharing.

Strengths

Weakness

User Surveys:

Surveyed users to gain insights into their preferences and challenges.

Main findings

Recipe Discovery:

Finding: 90% of users visit recipe-sharing websites to discover new recipes.
Implication: FeastFinder's focus on a wide variety of dishes caters directly to this user need.

Preferred Features

Finding: 100% of users prefer features such as video tutorials and user ratings & reviews.
Implication: FeastFinder meets these expectations by integrating video tutorials and a robust user rating and review system.

User Persona

Sarah

Marketing Manager

Demographics

Sarah is a 34-year-old marketing executive living in a metropolitan area. She is married with two young children.

Background

Sarah enjoys cooking but finds it challenging to balance her career and family responsibilities.

Goals

Sarah seeks quick and healthy recipes that can accommodate her busy schedule and dietary preferences.

Challenges

Limited time for meal preparation due to work commitments. She struggles with finding reliable recipes that align with her family's dietary needs.

Motivations

Sarah is motivated to provide nutritious meals for her family without spending too much time in the kitchen

Behaviors

She primarily uses recipe websites during weekends and evenings. Sarah prefers recipes with clear instructions and minimal preparation time.

Frustrations

Sarah often feels stressed about balancing work and family life. She feels guilty when she can't cook healthy meals for her kids and is frustrated by recipes that overpromise on ease and speed.

Key Insights

Sarah's preferences highlighted the need for concise, easy-to-follow recipes on FeastFinder, reinforcing the importance of detailed ingredient lists and a streamlined user experience.

Empathy Mapping

Says

I don’t have time to cook elaborate meals
I want my kids to eat healthy, but it has to be quick and easy.

Thinks

Am I spending enough time with my family?
How can I make meals that everyone will enjoy without too much hassle?.

Feels

Stressed about balancing work and family.
Guilty if she can’t cook healthy meals for her kids.
Relieved when she finds a reliable, quick recipe.

Does

Searches for quick and healthy recipes online.
Prepares meals in bulk on weekends to save time during the week

Empathy
Mapping

User Flow Story

Sarah, a busy mom, opens FeastFinder to find a breakfast recipe for her kids. She navigates to the "Recipe Index" and selects the "Breakfast" category. Scrolling through the options,she finds a recipe for Rava Idli and taps on it to start cooking.

Start

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