Uravu

Wedding Planner

What is the Project? (The Hook)

Project: Uravu (Luxury Wedding Planner Website)
Role:UI/UX Designer.
Tools: Figma, Google Forms.
The Big Idea: To design a website that feels as elegant and effortless as a high-end wedding itself.
Visual Proof: Show a large, clean image of your Home Page.

Who is it For? (The Research)

The User: Anjali Menon (Busy, high standards, wants to delegate everything).
The Problem: Our research found 67% of users want minimal involvement. They want to delegate logistics (timelines, vendors) but still need visual reassurance.
Visual Proof: Show your Anjali Persona Card to prove the design is data-driven.

How Did I Solve It? (The Design Solutions)

Visual Aspiration: Use dominant, high-quality visuals (Gallery) to instantly build trust and meet the demand for inspiration.
Delegation Clarity: Use clean UI (the 3-Tier Service Grid) and a lead-qualifying Contact Form to make the decision to delegate the entire process seamless.

UX Research

1. Key Findings

Delegation is Key: 66.7% of users want minimal involvement meaning they need the planner to handle all logistics.
Logistics Cause Stress: Users struggle most with Vendor Selection and Timeline Management.
Visuals are Critical: 100% demand features related to Visual Inspiration (Venues/Boards).

2. Preferred Features

Solve Delegation: The 3-Tier Service Grid clearly highlights the Full Planning option to meet the primary need for delegation.
Build Trust: The Gallery and Hero Sections use dominant, high-quality visuals to instantly satisfy the demand for inspiration and build trust.
Qualify Leads: The Contact Form requires Budget/Date to quickly offer a specific solution to the user's stress points.

User Persona

Anjali Menon

Marketing Manager

Status: Single (In a committed relationship)

Age : 30

User Story

As Anjali, a busy Digital Marketing Consultant, I need a wedding planner's website that is clean, visually inspiring, and clearly defines their services (like Full Planning). This way, I can quickly confirm they match my high aesthetic standards and can delegate all the time-consuming logistics (vendors, timelines), allowing me to focus only on the creative design decisions for my wedding.

Goal

Delegated Efficiency: Needs the wedding planning process to be nearly stress-free; requires clear Full Planning service options to delegate all tasks.
Visual Confidence: Needs strong inspiration and real wedding case studies to confirm the planner can execute her high aesthetic standards.
Easy Access to Info: Needs a clean website that provides curated vendor lists and venue guides, solving her pain point of vendor selection overwhelm.

Frustration

Information Overload: Cannot stand cluttered, busy websites that make finding information difficult.
Manual Tasks: Dealing with vendor contracts, coordinating schedules, and managing timelines.
Lack of Style: Unprofessional, outdated, or low-quality visual design.

"I need an expert to execute the logistics perfectly. I'll make the key design decisions, but the rest needs to be handled seamlessly."

Empathy Mapping

Says

I'll make the key design decisions, but delegate everything else .Where are the prices for the full package?

Thinks

I hope this doesn't turn into a second job. Can I trust them with a high budget?

Feels

Stressed by vendor selection and timelines. Excited by elegant visuals and finished wedding photos.

Does

Skips large text blocks to look for visuals (Gallery, Services). Clicks social icons (Pinterest).

Empathy
Mapping

User Flow Story

Anjali, needing to delegate her wedding logistics, starts on the Uravu Home Page

She confirms the high-end style on the Gallery Page.
She quickly locates the Full Planning service on the Services Page to meet her delegation need.
Convinced, she navigates to the Contact Page, fills in her Date/Budget (to qualify her lead), and submits the inquiry.